Start with nothing.

Operator2017 – 2021 · Hotel school

You learn people first.

Front office, kitchens, service. Four years of hotel management and catering technology teach you what no software course would: a guest remembers how you made them feel, and every smooth check-in hides a process somebody designed.

Bachelor of Hotel Management & Catering Technology

2017–2021

Hospitality gave me the instinct I still build for: the person on the other side of the desk.

FounderJun 2018 – 2023 · A.A Graphics Designer

Mid-degree, you start a business anyway.

A.A Graphics Designer: a creative studio doing branding, marketing and advertising for paying clients. You direct the creative team, run client intake and production schedules, and hold the delivery standards, while you are still a student.

It runs until 2023, when you close it. Not everything you start is meant to last. Everything teaches.

Founder, while studying

2018

My first business taught me that a deadline is a system, not a promise.

OperatorApr 2021 – Apr 2023 · Beep App

No ops team. So you build one.

Beep App brings you in as its Founding Head of Operations & Human Resources. There is no operations function and no HR. You build both from zero: process design, approval and escalation paths, vendor workflow, pricing, invoicing and collections, recruitment, onboarding and policy.

Then you find the lever. The manual work can be automated. Finance, project and internal-request workflows move onto SaaS and no-code tools, and the monthly report becomes a live KPI dashboard.

What you build

• Operating model
• Revenue operations
• Automation
• Reporting & controls
• Human resources

Operations taught me the rule I still work by: if a result depends on someone watching, you don't have a system yet.

Founder2021 – 2025 · Recruitifie · The Social Synapse

At the same time: two companies, two exits.

Recruitifie: a full-cycle recruitment platform, run like an operation. Service standards, client SLAs, and a sourcing-to-placement pipeline on software built in-house with Next.js, Express, Prisma, PostgreSQL and Redis. It places 200+ professionals and is acquired in 2024.

The Social Synapse: a community connecting startups, entrepreneurs and investors. You run partnerships, community operations and growth, through to acquisition.

Professionals placed

200+

Ventures founded and acquired

2

Founding taught me to ship. The deck never moves the metric; things that run in production do.

Recruitifie →The Social Synapse →

Author4 books · a newsletter · a podcast

You write it all down.

Everything the floor teaches you goes into books: Front Desk Mastery, Beyond the Front Desk, The Don't List, Life Is Easy.

And every week, AI in Operations: a newsletter and a podcast about running operations with AI, first published as The Hospitality Insider.

Published books

4

Precision over hype: I describe what I know with the words it deserves.

The books →Newsletter →Podcast →

Builder2025 · The builder takes over

You stop working around software. You start building it.

LandingEase: an AI-powered, no-code landing page platform for coaches, consultants and service professionals. You own the product architecture, the automated page generation and publishing, and the go-to-market.

Then this site, which is really an operating platform: about 136,000 lines of code, 392 API routes, 28 scheduled jobs and a 157-tool MCP server that agents work through. It runs on a machine you own, and it brings itself back after a power cut.

API routes

392

MCP tools

157

Scheduled jobs

28

Building changed what I could promise: not "I'll handle it", but "it's handled".

LandingEase →This platform →

Builder2026 · Systems that run without you

Then you make it run without you.

A custom CRM that replaces a licensed vendor platform: a forensic teardown of every screen and module first, then a rebuild validated by 345 automated checks.

A 4-role learning platform with live classes built in, so it depends on no outside meeting service.

And AIOS, your own AI operations system: a local model fleet, an event bus, 7 MCP tool servers, a knowledge base of 40,000+ chunks and a 60s watchdog. Agents research, write and report, unattended.

Automated checks on the CRM

345

Roles on the LMS

4

MCP tool servers in AIOS

7

Knowledge-base chunks

40,000+

Building taught me the last lesson: engineered, not supervised.

Custom CRM →Learning platform →AIOS →